HOW INTERACTIVE DIGITAL COMMUNITIES IMPACT PUBLIC RELATIONS

In the ever-changing landscape of communication, this study investigates the impact of interactive digital communities on public relations. By exploring the dynamic relationship between interactive media and PR in the digital age, the paper examines the multifaceted influence of interactive media i...

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Bibliographic Details
Main Authors: JOAN TIRWYN HASSAN, EMMANUEL JIBB ADAMS, JOY AMARACHI OFORDI
Format: Article
Language:English
Published: Federal University Wukari 2023-12-01
Series:International Studies Journal
Online Access:https://wissjournals.com.ng/index.php/wiss/article/view/217
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