Digital Transformation Challenges at a Small Ryokan in Arima Onsen:

For small and medium-sized accommodation businesses, where improving productivity is a major challenge, introduction of digital transformation (DX) is considered to be one of the critical means to achieve this goal. However, due to limited resources and networks, the best approach to successful impl...

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Bibliographic Details
Main Author: Yusuke Yoshikawa
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2025-06-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/45/3/45_2025.038/_html/-char/en
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