Digital Transformation Challenges at a Small Ryokan in Arima Onsen:
For small and medium-sized accommodation businesses, where improving productivity is a major challenge, introduction of digital transformation (DX) is considered to be one of the critical means to achieve this goal. However, due to limited resources and networks, the best approach to successful impl...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/3/45_2025.038/_html/-char/en |
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