Manufacturer’s Business Strategy: Interaction of Sharing Economy and Product Rollover

This paper develops an analytical framework to study a manufacturer’s optimal business strategy involving the interaction of product sharing and product rollover in the sharing economy. Our analysis reveals that, regardless of whether the production cost is high or low, the manufacturer will partici...

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Bibliographic Details
Main Authors: Jian Feng, Bin Liu, Zhenfeng Liu
Format: Article
Language:English
Published: Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/2328602
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