From search engines to social influence: a stimulus–organism–response model of travel influencers on TikTok

From search engines to social influence: a stimulus–organism–response model of travel influencers on TikTok

In the context of the growing use of social media platforms as search engines, this study examines the role of travel influencers on TikTok as persuasive agents shaping tourism-related attitudes and intentions among young users in Chile. Based on the Stimulus–Organism–Response (S-O-R) framework, it...

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Bibliographic Details
Main Authors: Jorge Serrano-Malebrán, Franco Campos-Núñez, Cristian Vidal-Silva, Diana Veneros-Alquinta, Francisca Zuñiga-Contreras, Daniela Ahumada-Gutierrez
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
travel influencers
TikTok marketing
tourism behavior
S-O-R
social media
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1649647/full
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https://www.frontiersin.org/articles/10.3389/fcomm.2025.1649647/full

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