CLUSTER AND CONJOINT ANALYSIS FOR DETERMINING ONLINE SHOP SHOPEE CUSTOMERS PREFERENCE BASED ON E-SERVICE QUALITY
The use of e-commerce as a means of shopping is a trend that is very much in demand by many Indonesians. This makes e-service quality very important in a transaction. Customer preference is one of the main factors in shaping a business strategy. This research discusses the use of cluster analysis to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pattimura
2021-06-01
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| Series: | Barekeng |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/3188 |
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