With eyes of a machine: A three-step guide for applying machine learning to visual content analysis in social research

This paper presents a practical guide to machine learning–assisted visual content analysis for social scientists. Combining machine automation with human expertise and reflexivity, the proposed methodological framework bridges the gap between computer vision and social research. Our custom approach...

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Bibliographic Details
Main Authors: Anna Helene Kvist Møller, Massimo Airoldi
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Big Data & Society
Online Access:https://doi.org/10.1177/20539517251343860
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