Selling You and Your Clicks: Examining the Audience Commodification of Google
Using a political economy perspective, this paper argues that Google’s surplus value from advertising results from its extensive and transformative commodification of users. The unique features of Google as an advertising venue intensify the commodification of its users as compared to traditional m...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2011-06-01
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| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/255 |
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