Optimizing customer relationship management through AI for service effectiveness: Systematic literature review

 The current technological evolution has resulted in changes in the global business landscape. The technological changes have resulted in an organization's business processes changing due to increased customer expectations that have also changed service standards with customer management tools...

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Bibliographic Details
Main Authors: Aji HARTANTO, VERONICA, Danang PRIHANDOKO
Format: Article
Language:English
Published: Polish Association for Knowledge Promotion 2025-03-01
Series:Applied Computer Science
Subjects:
Online Access:https://ph.pollub.pl/index.php/acs/article/view/6871
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