Changing the lens: The contingency of results from conjoint experiments on the outcome variable and the estimand

Conjoint experiments have become popular in political science for studying opinions, attitudes, and preferences on various issues. While the methodological literature discusses two dependent variables—forced-choice and rating outcomes—many studies continue to use (or report) only the former. Additio...

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Bibliographic Details
Main Author: Clareta Treger
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Research & Politics
Online Access:https://doi.org/10.1177/20531680251351238
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