Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective
IntroductionGiven the popularity of the Internet and short - video platforms, the transmission of folk music has undergone significant transformation in the digital age. However, research in this area has not kept pace with modernization, leaving a gap in understanding the key factors affecting folk...
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Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1537640/full |
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| author | Runnan Zou Liping Jiang |
| author_facet | Runnan Zou Liping Jiang |
| author_sort | Runnan Zou |
| collection | DOAJ |
| description | IntroductionGiven the popularity of the Internet and short - video platforms, the transmission of folk music has undergone significant transformation in the digital age. However, research in this area has not kept pace with modernization, leaving a gap in understanding the key factors affecting folk music transmission in this new context.MethodsThis study entailed qualitative interviews with 20 folk music fans and two music bloggers on Douyin. The collected data were analysed using a grounded theory approach.ResultsThe study aimed to identify the key factors affecting folk music transmission. The findings indicated that there are factors influencing folk music transmission at different levels. At the macroscopic level, social culture and technological innovation have a significant impact on folk music transmission. At the mesoscopic level, the platform’s characteristics and the form and content of transmission are additional influencing factors. At the microscopic level, fan and blogger characteristics also play a role.DiscussionThis research not only enhances the theoretical understanding of folk music transmission on digital platforms but also provides practical insights for creators and platform planners. Specifically, the study highlights the importance of integrating high – quality content, innovative elements, and platform – specific characteristics. |
| format | Article |
| id | doaj-art-765153141bba4e68a6b6e94fd17f1acf |
| institution | OA Journals |
| issn | 2297-900X |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Communication |
| spelling | doaj-art-765153141bba4e68a6b6e94fd17f1acf2025-08-20T02:31:13ZengFrontiers Media S.A.Frontiers in Communication2297-900X2025-06-011010.3389/fcomm.2025.15376401537640Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspectiveRunnan Zou0Liping Jiang1Faculty of Social Sciences and Liberal Arts, UCSI University, Kuala Lumpur, MalaysiaSchool of Foreign Languages and International Business, Guangdong Mechanical and Electrical Polytechnic, Guangzhou, ChinaIntroductionGiven the popularity of the Internet and short - video platforms, the transmission of folk music has undergone significant transformation in the digital age. However, research in this area has not kept pace with modernization, leaving a gap in understanding the key factors affecting folk music transmission in this new context.MethodsThis study entailed qualitative interviews with 20 folk music fans and two music bloggers on Douyin. The collected data were analysed using a grounded theory approach.ResultsThe study aimed to identify the key factors affecting folk music transmission. The findings indicated that there are factors influencing folk music transmission at different levels. At the macroscopic level, social culture and technological innovation have a significant impact on folk music transmission. At the mesoscopic level, the platform’s characteristics and the form and content of transmission are additional influencing factors. At the microscopic level, fan and blogger characteristics also play a role.DiscussionThis research not only enhances the theoretical understanding of folk music transmission on digital platforms but also provides practical insights for creators and platform planners. Specifically, the study highlights the importance of integrating high – quality content, innovative elements, and platform – specific characteristics.https://www.frontiersin.org/articles/10.3389/fcomm.2025.1537640/fullChinese folk musicDouyin platformtransmission factorsgrounded theorypractical insights |
| spellingShingle | Runnan Zou Liping Jiang Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective Frontiers in Communication Chinese folk music Douyin platform transmission factors grounded theory practical insights |
| title | Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective |
| title_full | Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective |
| title_fullStr | Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective |
| title_full_unstemmed | Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective |
| title_short | Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective |
| title_sort | factors influencing chinese folk music transmission via the douyin short video platform a grounded theory perspective |
| topic | Chinese folk music Douyin platform transmission factors grounded theory practical insights |
| url | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1537640/full |
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