Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective
IntroductionGiven the popularity of the Internet and short - video platforms, the transmission of folk music has undergone significant transformation in the digital age. However, research in this area has not kept pace with modernization, leaving a gap in understanding the key factors affecting folk...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1537640/full |
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