New Perspectives on Uncertainty Marketing:
Sales approaches with uncertainty (e.g., gacha and lottery) have attracted recent attention, and many firms in Japan have adopted such approaches. However, studies have shown that products with uncertainty are preferred when all products in the list have the same rank (e.g., different tastes of the...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-07-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/6/2/6_2025.012/_html/-char/en |
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