When translation is not enough: Transcreation as a convention-defying practice. A practitioner's perspective
Despite common perceptions, transcreation is not glorified translation. Nor is it a synonym for 'creative translation' – a definition based on the questionable assumption that translation is not a creative act per se. While it is true that different types of texts allow for different degre...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2018-01-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7819 |
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