Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance
This article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-02-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251317765 |
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| _version_ | 1823860651583340544 |
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| author | Mariam Betlemidze |
| author_facet | Mariam Betlemidze |
| author_sort | Mariam Betlemidze |
| collection | DOAJ |
| description | This article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical Technocultural Discourse Analysis, this article operationalizes the concept of trans-platformization. It examines race-technology entanglements as they manifest during trans-platformization, highlighting the illusory progress in recognizing Black creators and the resistance against a predominantly White, techno-capitalist patriarchy. The tensions arising from these complexities intensify the demand for a more nuanced understanding of ignorance as the affordance of trans-platformization and the potential pivot point for speculative hope. |
| format | Article |
| id | doaj-art-761008d814054449bcbcf6caaed3b0bc |
| institution | Kabale University |
| issn | 2056-3051 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj-art-761008d814054449bcbcf6caaed3b0bc2025-02-10T11:04:10ZengSAGE PublishingSocial Media + Society2056-30512025-02-011110.1177/20563051251317765Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of IgnoranceMariam BetlemidzeThis article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical Technocultural Discourse Analysis, this article operationalizes the concept of trans-platformization. It examines race-technology entanglements as they manifest during trans-platformization, highlighting the illusory progress in recognizing Black creators and the resistance against a predominantly White, techno-capitalist patriarchy. The tensions arising from these complexities intensify the demand for a more nuanced understanding of ignorance as the affordance of trans-platformization and the potential pivot point for speculative hope.https://doi.org/10.1177/20563051251317765 |
| spellingShingle | Mariam Betlemidze Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance Social Media + Society |
| title | Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance |
| title_full | Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance |
| title_fullStr | Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance |
| title_full_unstemmed | Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance |
| title_short | Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance |
| title_sort | jalaiah effect a story of a stolen dance on tiktok and trans platformization of ignorance |
| url | https://doi.org/10.1177/20563051251317765 |
| work_keys_str_mv | AT mariambetlemidze jalaiaheffectastoryofastolendanceontiktokandtransplatformizationofignorance |