Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance

This article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical...

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Bibliographic Details
Main Author: Mariam Betlemidze
Format: Article
Language:English
Published: SAGE Publishing 2025-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251317765
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