Co‐Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study

Co‐Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study

ABSTRACT Background Social media became a key communication channel for public health agencies during the COVID‐19 pandemic, especially for reaching younger populations less engaged with traditional channels. However, official social media health communication often fails to appeal to young people....

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Bibliographic Details
Main Authors: Melody Taba, Julie Ayre, Kirsten McCaffery, Diana Vassilenko, Ivan C. K. Ma, Tara Haynes, Julie Leask, Andrew Wilson, Carissa Bonner
Format: Article
Language:English
Published: Wiley 2025-04-01
Series:Health Expectations
Subjects:
co‐design
co‐research
health communication
participatory action research
public health agency
recommendations
Online Access:https://doi.org/10.1111/hex.70203
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https://doi.org/10.1111/hex.70203

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