Charting the course: embracing challenges and anticipating future trends in building AI capacity for marketing excellence in emerging markets
The marketing landscape is undergoing a profound transformation with the emergence of artificial intelligence as a game-changer in driving innovation and customer engagement. Businesses are strategically integrating AI-powered solutions into their marketing decision-making to gain a competitive edg...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2024-12-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/199 |
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