Social Media Marketing Strategies Based on CRM Value Chain Model

Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong link between this sort of marketing...

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Bibliographic Details
Main Authors: Maede Nemati, Gerhard Weber
Format: Article
Language:English
Published: International Journal of Innovation in Marketing Elements 2022-02-01
Series:International Journal of Innovation in Marketing Elements
Subjects:
Online Access:https://ijime.ir/index.php/ijime/article/view/13
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