SMM for Promoting Healthy Eating: Bibliometric Analysis

SMM for Promoting Healthy Eating: Bibliometric Analysis

This article summarizes the arguments and counterarguments within the scientific discussion on the use of social media marketing (SMM) for promoting healthy eating. The main goal of the present study was to analyse the trends and effectiveness of SMM tools in the fields of healthy eating and human b...

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Bibliographic Details
Format: Article
Language:English
Published: Sumy State University 2025-01-01
Series:Marketing i Menedžment Innovacij
Subjects:
food habits; healthy eating; healthy food; promotion; SMM. ;
Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/09_Ziabina-et-al.pdf
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