What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment

Abstract Objectives Tobacco warning labels usually present information about the consequences of smoking but gain-framed messages could be a novel strategy to prevent wear out effects. Communicating the mental health benefits of stopping smoking could motivate cessation. We assessed whether such mes...

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Bibliographic Details
Main Authors: Katherine Sawyer, Adham Hanafi, Tom P. Freeman, Chloe Burke, Sally Adams, Paul Aveyard, Pamela Jacobsen, Gemma Taylor
Format: Article
Language:English
Published: BMC 2025-07-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-025-22795-0
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