A Data Imputation Strategy to Enhance Online Game Churn Prediction, Considering Non-Login Periods
User churn in online games refers to players becoming inactive for an extended period. Even a small increase in churn can lead to significant revenue loss, making churn prediction crucial for sustaining long-term player engagement. Although user churn prediction has been extensively studied, most ex...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Data |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2306-5729/10/7/96 |
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