THE ONLINE COMMUNITY AS A MODERN MARKETING TOOL

Background. Today, a growing number of companies recognize the importance of forming and nurturing a community, making communities an essential marketing tool. These communities bring together like-minded individuals around a brand, enabling participants with shared interests, goals, or visions of t...

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Bibliographic Details
Main Author: Valeriia A. Demirova
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2024-12-01
Series:Наука Красноярья
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Online Access:https://kras-science.ru/jour/index.php/nk/article/view/271
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