Behavioural user segmentation of app users based on functionality interaction patterns
User segmentation categorises a large and complex user base into manageable similar groups of users. Existing works encounter challenges when dealing with a sparse dataset and finding insights from the generated clusters. This study has two objectives: (1) to identify an optimal clustering model tha...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Engineering |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311916.2024.2430430 |
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