Web-service promotion of SaaS service for mining design

The market of software for automating the processes of mining enterprises is represented by foreign solutions, which increases the dependence of Kazakhstani enterprises on third-party developers. The marketing strategy for promoting the domestic software product focus on conquering the market segmen...

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Bibliographic Details
Main Authors: Venera Zarubina, Mikhail Zarubin, Olga Andreeva, Darkhan Akhmetov, Ekaterina Gutnova
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-11-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15759/IM_2021_04_Zarubina.pdf
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