GO-GREEN GASTRONOMY DELIVERY: THE ROLE OF GREEN-PACKAGE DESIGN ENHANCING QUALITY AND VALUE CREATION ON BANG SAEN’S TOURIST DESTINATION

GO-GREEN GASTRONOMY DELIVERY: THE ROLE OF GREEN-PACKAGE DESIGN ENHANCING QUALITY AND VALUE CREATION ON BANG SAEN’S TOURIST DESTINATION

Gastronomic tourism is a key tourism type that significantly impacts Thailand economy. This study aims to underline the correlation between green package design and the quality of food delivery service, perceived value, and customer satisfaction of green gastronomy of the tourist destination Bang...

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Bibliographic Details
Main Authors: Parinya NAKPATHOM, Kannapat KANKAEW, Charlton BRUTON, Ali Mohsin Salim Ba AWAIN, Ali Said JABOOB, Hyewon JANG, Chee Keng LEE
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
norm activation model
green package design
gastronomy
theory of planned behavior
green food delivery service
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl27-1380.pdf
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https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl27-1380.pdf

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