Sustainable Development of Rural E-Commerce: Exploring the Cognitive Themes and Emotional Expressions of Consumers When Purchasing Agricultural and Sideline Foodstuffs Online

Sustainable Development of Rural E-Commerce: Exploring the Cognitive Themes and Emotional Expressions of Consumers When Purchasing Agricultural and Sideline Foodstuffs Online

Maintaining stable sales of agricultural and sideline foodstuffs is vital for the sustainable development of rural e-commerce. Exploring consumers’ thematic cognition and emotional expressions can help better understand their consumption behavior, thereby boosting the sales of agricultura...

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Bibliographic Details
Main Authors: Guojie Xie, Haiquan Chen, Wenjuan Wu, Jebbouri Abdelhamid, Weiwei Cai, Yu Tian
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Agricultural and sideline foodstuffs
customer-value hierarchy model
emotional expression
sustainable development of rural e-commerce
thematic cognition
Online Access:https://ieeexplore.ieee.org/document/11082157/
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https://ieeexplore.ieee.org/document/11082157/

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