The Role of Price and Promotion in Creating Brand Equity
The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value to the current field by testing this relationship under the influence of three...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2019-05-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/72 |
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