Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches
Street food plays a pivotal role in tourism development, and effective management is crucial for optimizing its impact. This study explores public perceptions of street food in Ho Chi Minh City from a management perspective, utilizing data analytics and netnography approaches. By analyzing viewer co...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-10-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3721 |
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