SWOT Analysis for Marketing Strategies of Fajar Margiyono's Bag and Luggage Business in Surakarta

SWOT Analysis for Marketing Strategies of Fajar Margiyono's Bag and Luggage Business in Surakarta

A marketing strategy is an integrated plan that guides businesses in achieving their marketing objectives. Fajar Margiyono Bags and Luggage, a small and medium enterprise (SME) established in Surakarta in 1990, faced intense competition and internal challenges following the owner's departure....

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Bibliographic Details
Main Authors: Musa Fatahilah Fajar, Muhammad Sholahuddin
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
SWOT Analysis
Marketing Strategy
WO Strategy
SMEs
Competitiveness
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6229
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