Factors Influences Customer Loyalty for Online Shopping: Study Case on Xiaomi's Online Store Customer in Bekasi
Background: Customer satisfaction and loyalty are crucial factors for enhancing sales and profitability. In the context of e-commerce, understanding how brand image, product quality, and service quality influence these outcomes is essential for maintaining competitiveness. Purpose: This study invest...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2025-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/53524 |
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