Content Creator Strategies on Instagram Reels Account @Kumparancom to Boost Brand Engagement
The aim of this study is to uncover the content creator strategies on the Instagram reels of the account @kumparancom in enhancing brand engagement within the #BerkahBersama campaign. This research employs the Goals-Plan-Action theory and the concept of The Circular Model of SOME by Regina Luttrell...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2024-04-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/33076 |
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