Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtags

Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtags

Abstract Background Social media hashtags play a significant role in increasing the visibility of health information by making it easier for people to explore health-related content. Health promotion campaigns use campaign-specific hashtags to disseminate health-related messages, enabling individual...

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Bibliographic Details
Main Authors: Atousa Ghahramani, Maria Prokofieva, Maximilian Pangratius de Courten
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Public Health
Subjects:
Association rules mining
Co-occurrence networks
Hashtag analysis
Health promotion
Twitter
Online Access:https://doi.org/10.1186/s12889-024-21255-5
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https://doi.org/10.1186/s12889-024-21255-5

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