Motivation-Based Segmentation of Hiking Tourists in Taiwan

Hiking is one of the most popular and significant recreational activities in natural settings, yet hiking tourists are often not distinguished from the broader population of nature-based tourists. This study aimed to identify distinct segments of hiking tourists based on their motivations and to exp...

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Bibliographic Details
Main Authors: Sai-Leung Ng, Ming-Chien Hsu
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/5/4/60
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