Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration
As the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities. This synergy not only amplifies the reciprocal benefits between cultural heritage and travel experiences but also ope...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02025.pdf |
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| _version_ | 1850272180843053056 |
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| author | Zhu Haiqi |
| author_facet | Zhu Haiqi |
| author_sort | Zhu Haiqi |
| collection | DOAJ |
| description | As the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities. This synergy not only amplifies the reciprocal benefits between cultural heritage and travel experiences but also opens up innovative avenues and platforms for crafting and promoting destination brands. This article delves into the ways tourism destination branding can be reimagined within this evolving landscape. By examining the essence and current trajectory of cultural tourism integration, alongside foundational theories of destination branding, it outlines creative approaches and methodologies for enhancing brand marketing strategies. The discussion concludes with a forward-looking perspective on the future trends shaping the marketing of tourism destinations. |
| format | Article |
| id | doaj-art-73143791507a4aacbc431c02b43c4698 |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-73143791507a4aacbc431c02b43c46982025-08-20T01:51:54ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012130202510.1051/shsconf/202521302025shsconf_messd2025_02025Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism IntegrationZhu Haiqi0Harbin Institute of TechnologyAs the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities. This synergy not only amplifies the reciprocal benefits between cultural heritage and travel experiences but also opens up innovative avenues and platforms for crafting and promoting destination brands. This article delves into the ways tourism destination branding can be reimagined within this evolving landscape. By examining the essence and current trajectory of cultural tourism integration, alongside foundational theories of destination branding, it outlines creative approaches and methodologies for enhancing brand marketing strategies. The discussion concludes with a forward-looking perspective on the future trends shaping the marketing of tourism destinations.https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02025.pdf |
| spellingShingle | Zhu Haiqi Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration SHS Web of Conferences |
| title | Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration |
| title_full | Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration |
| title_fullStr | Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration |
| title_full_unstemmed | Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration |
| title_short | Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration |
| title_sort | research on innovative marketing strategies of tourism destination brands under the background of cultural tourism integration |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02025.pdf |
| work_keys_str_mv | AT zhuhaiqi researchoninnovativemarketingstrategiesoftourismdestinationbrandsunderthebackgroundofculturaltourismintegration |