Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration
As the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities. This synergy not only amplifies the reciprocal benefits between cultural heritage and travel experiences but also ope...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02025.pdf |
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