Factors influencing men’s purchase intention of personal care products: the role of healthcare, physical benefits, aging effects, and subjective norms

Factors influencing men’s purchase intention of personal care products: the role of healthcare, physical benefits, aging effects, and subjective norms

Although the market for men’s personal care products has shown significant growth, academic research examining men’s consumer engagement in this domain remains limited and underdeveloped. This study aims to analyze the influence of healthcare, perceived physical benefits, aging effects, and subjecti...

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Bibliographic Details
Main Authors: Megawati Simanjuntak, Lilik Noor Yuliati, Irni Rahmayani Johan, Cep Abdul Baasith Wahpiyudin, Ramadhan Iman, Charaf Akaaboune
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Aging effect
health care
perceived physical benefit
purchase intention
theory of reasoned action
Multidisciplinary Psychology
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2500119
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https://www.tandfonline.com/doi/10.1080/23311975.2025.2500119

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