The Influence of Millennial Market Orientation on Business Performance Moderated By Regional Regulations in Traditional Herbal Medicine SMEs
This research aims to analyze how millennial market orientation influences the business performance of traditional medicine SMEs and to what extent local regulations moderate this influence. Using an explanatory approach with quantitative methods, data were collected through questionnaires and anal...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-09-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://www.econjournals.com.tr/index.php/irmm/article/view/16680 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|