INBOUND MARKETING IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC REVIEW IN THE LAST 12 YEARS
This paper aims to analyze the evolution in the research of digital marketing tools and strategies used by inbound marketing in the main journals related to this term and related topics to the hospitality industry. The results obtained have led to detect a progressive increase in the number of publ...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2023-09-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7291 |
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