Consumer Intentions to Purchase Eco-Friendly Halal Food in Medan, Indonesia: An Approach Using the Theory of Planned Behavior

Consumer Intentions to Purchase Eco-Friendly Halal Food in Medan, Indonesia: An Approach Using the Theory of Planned Behavior

Food and beverage products globally have experienced significant growth in line with increasing consumer demand, especially among Muslim consumers. However, the lack of robust halal governance frameworks and the deliberate adulteration of halal food products with non-halal ingredients have raised co...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad Shalihin, Tania Alda, Chindy Elsanna Revadi, Fadylla Ramadhani Putri Nasution
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Engineering Proceedings
Subjects:
consumer behavior
intention to purchase
eco-friendly halal food
theory of planned behavior
Online Access:https://www.mdpi.com/2673-4591/84/1/83
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items