Consumer Intentions to Purchase Eco-Friendly Halal Food in Medan, Indonesia: An Approach Using the Theory of Planned Behavior
Food and beverage products globally have experienced significant growth in line with increasing consumer demand, especially among Muslim consumers. However, the lack of robust halal governance frameworks and the deliberate adulteration of halal food products with non-halal ingredients have raised co...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/84/1/83 |
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