Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior
Abstract With the continuous advancement of artificial intelligence (AI) technology, AIGC (AI-generated content) has increasingly permeated various sectors, leading to a significant transformation in the design industry. This study aims to explore user purchase intention and the influencing factors...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-01258-x |
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