Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior

Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior

Abstract With the continuous advancement of artificial intelligence (AI) technology, AIGC (AI-generated content) has increasingly permeated various sectors, leading to a significant transformation in the design industry. This study aims to explore user purchase intention and the influencing factors...

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Bibliographic Details
Main Authors: Weiling Shi, Li Li, Zhixin Zhang, Maoguo Li, Junjie Li
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
AIGC
Cultural and creative design
Artificial neural networks
Purchase intention
Structural equation modeling
Online Access:https://doi.org/10.1038/s41598-025-01258-x
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https://doi.org/10.1038/s41598-025-01258-x

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