Research on the Analysis of Disney+ Consumer Behavior and Marketing Strategy Based on R Language
This paper explores the current position of Disney+ within the fiercely competitive streaming market, emphasizing its rapid growth and significant impact on both the Walt Disney Company and the broader industry. While existing research has primarily focused on the critical role of content and techno...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01010.pdf |
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