Research on the Analysis of Disney+ Consumer Behavior and Marketing Strategy Based on R Language

This paper explores the current position of Disney+ within the fiercely competitive streaming market, emphasizing its rapid growth and significant impact on both the Walt Disney Company and the broader industry. While existing research has primarily focused on the critical role of content and techno...

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Bibliographic Details
Main Author: Luo Sihang
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01010.pdf
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