The multidimensional impact of packaging design on purchase intention: a systematic hybrid review
Abstract Despite the widely recognised importance of packaging design’s influence on purchase intention in both academic and industrial spheres, there remains a dearth of comprehensive research at the intersection of these two concepts, particularly as no evaluation in the current field has been con...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-06-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05122-1 |
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