Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram
Objective With the ever-increasing role of social media in the growth of digital marketing, which is one of the most important yet unpredictable trends today, platforms like Facebook and Instagram have become indispensable tools in advertising and marketing. Instagram ranks second after Facebook in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2025-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97346_102702e7a199743151b3f9c7cb47438a.pdf |
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