An Analysis of the Social Media Presence of the Brands

Brands need to be close to consumers. The pursuing of this objective convinced an increasing number of companies to start using social media tools, such as social networks or blogs, in order to communicate with a great number of consumers. Hence, social media is rapidly turning into an important par...

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Bibliographic Details
Main Author: OTILIA-ELENA PLATON
Format: Article
Language:English
Published: Nicolae Titulescu University 2014-05-01
Series:Global Economic Observer
Subjects:
Online Access:http://www.globeco.ro/wp-content/uploads/vol/split/vol_2_no_1/geo_2014_vol2_no1_art_018.pdf
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