HOW INNOVATION IS SUPPORTED IN ROMANIAN BUSINESS UNITS OF MULTINATIONAL ORGANIZATIONS: FINDINGS FROM EXPERT INTERVIEWS
This research investigates how innovation is perceived, structured, and implemented within Romanian business units of multinational corporations, focusing specifically on understanding strategic, governance, cultural, and process-related factors. Recognizing innovation as a crucial driver of organiz...
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2025-06-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | https://beman.ase.ro/no152/4.pdf |
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