Guaranteeing Desirable Futures: What Schools Offer to Prospective Students When in Mutual Competition
In this article we argue that organizational research on competition has left the relation between organizations and consumers largely unaddressed. While marketing scholars have explored how individual organizations try to manipulate the relation with specific groups of consumers, less has been said...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2025-05-01
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| Series: | Journal of Organizational Sociology |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/joso-2024-0006 |
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