Research on Tourism Marketing in the Early Days in Japan:
This study assessed trends in research on tourism marketing in Japan during the 1960s and 1970s. Several articles were surveyed in major academic research databases and an academic paper search engine to determine the number of references, ultimately pinpointing 20 references. Research trends were a...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-02-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/2/45_2025.014/_html/-char/en |
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